What feeds your cravings?

The proverb and age-old adage “out of sight, out of memory” refers to how we often forget things we don’t see. We are more likely to cease thinking about something not in our peripheral vision or line of sight. This is true not only for financial items but also for relationships. When you cease seeing your friends as frequently, you are less likely to remember them and consequently contact them. When you don’t see your partner as often, you may begin to think of them less, which might lead to the two of you growing apart.

The inverse of the proverb is also true. The more you notice something, the more it urges you to pay attention to it, hence the more it occupies your mind. The same holds for our cravings. The more we consume something, the more we want it. On the contrary, the less we eat it, the less we crave it.

The fact about cravings is that we will crave what we continue to eat.  Recently, research was performed to investigate the nature of cravings and how continued intake fosters seeking and desire. According to the study, the longer a hunger goes unsatisfied, the lower the desire for it grows. However, a key aspect must be present: a clear alternative to the craving must be current.

Assume you have a strong desire for chocolate. If you eat a piece of chocolate, you will most likely crave it again and again. The more you eat, the more you want. However, if you choose not to eat a piece of chocolate, you may develop a yearning for it. After all, absence does make the heart grow fonder. Your body is prone to feel starved and unappreciated. Non-consumption of chocolate while consuming a suitable substitute will help to reduce the desire for chocolate. If you substitute fruit for chocolate, you will most likely crave chocolate less and less.


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